New Yorker in Tondo free essay sample

That one is the title in our play in English.. I Just want to share to you what happened.. Yesterday, we had our play, an one- act play And Im one of the characters there.. I really loved the theme and script of our play because its so true in our lives.. I cant tell you the whole story but Ill Just give the summary A girl named okay had a vacation on New York for almost one year. And because of these, everything had changed. R name, her attitude and her memories on her childhood life. And the end, okay realized that she dont want to change herself and decided to go back to her real life! did you get the theme of the story Hope you did. . Yeah.. My role here? Im one of okays childhood friend named nana. And we had two more friends, Tony and toy. We will write a custom essay sample on New Yorker in Tondo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And okays mom, ailing tang! She is the funniest character there and her eave line Is I GIVE UP! Hawaii.. . At first I and Tony are the lovers but at the end Tony and okay, toy and nana.. Get It? Ever mind. Ha we got 100 at our performance penthouse we had some dalais and we laughed! Actually the story Is a comedy one. Thats the reason why we laugh even If Its not needed.. Hiram kayak angiosperm page comedy Eng play. Eh knickknack Sal TLA! Tapes dam pa naming analytical an lines. Yeah.. Peer d Amman dad obvious! I thought that experience will be the first and last. Kayo may replay pa eh.. OK Lang sans gung MGM classmates OK Lang mounded And the bad thing Is, all the third year students will watch I hope we can make It!

Micro lab quiz Essay Example

Micro lab quiz Essay Example Micro lab quiz Paper Micro lab quiz Paper The Gram Stain Compare and contrast simple and differential stalling techniques. Simple Stalling Simple stalling Is useful In determining the basic morphology of an organism. Simple stalling Involves only one reagent I. E. Crystal violet, basic fuchsia, or methyl blue. Simple dyes used to stain bacteria have a positive charge cationic (+), therefore, they are attracted to the bacteria that are usually negatively charged anionic (-) Depends on the fact that bacteria differ chemically from their surroundings and thus can be attained with their environments Simple stains are used to provide contrast between specimen and background Differential Staining Bacteria react differently to the multiple reagents that are used I. E. Gram Stain = Crystal violet, Grams Iodine, 95% ethyl alcohol, and sassafras. I. E. Acid-fast stain Can distinguish between 2 types of bacteria because bacteria differ from one another chemically and physically to react differently to a given staining procedure. State the purpose of the Gram stain. The Gram stain separates bacteria Into two major groups: Gram positives that stain rupee, and Gram negatives that stain pink or red. Primary Stain Crystal violet; Mordant = Grams Iodine; Decolonize = 95% ethyl alcohol; Countersink = Seafaring. Perform and interpret a Gram stain. Gram positive = stains purple Gram negative = stains pink or red Discuss the consequences of deviations from proper Gram staining technique. If there is deviation from gram staining, gram positive bacteria may stain and look like they are gram negative, or vice versa. Exercise 10 Miscellaneous Staining State the purpose of the acid-fast, endoscope, and capsule stains. Acid-Fast Stain Another example of a differential stain. Seed to diagnose diseases like Tuberculosis. Stains mycobacterium which cause tuberculosis Mycobacterium contains mycology acid (waxy substance) in the cell wall and it makes the organism very slow-growing and thus difficult to isolate and identify. Endoscope Stain Stain bacteria with endoscopes such as Colostomies and Bacillus. Because of their nearly impenetrable cell walls, the Gram-stain method will not stain endoscopes; therefore, this specialized staining method Is necessary. Schaeffer-Fulton Method uses malachite green stain with heat and sassafras for a countersink. The endoscope ill stain green and the surrounding vegetative cell will stain pink. Capsule Stains (Negative Stain) To identify bacteria with capsules, since capsules do not stain with simple staining or gram-stalling one moment uses engrossing (or IANAL Ink), wanly stalls ten Docudrama black. Crystal violet is used as a countersink to stain the bacterial cell, thus making the capsule visible as a clear halo around the cell. Capsule = when slime layer is highly symmetrical and organized; play a role in the virulence (disease-causing ability) of some bacteria. Describe the purpose of endoscopes, and compare and entrants two common genera that produce them. Endoscopes allow bacteria to survive in extreme environmental conditions such as heat, cold, or drought. Survive extreme heat, lack of water, and many toxic chemicals and radiation due to them being highly durable, dehydrated cells with thick cell walls. Unique to certain genera of bacteria Colostomies Anaerobic Extremely pathogenic Gram positive, spore forming, bacilli (rods) Bacillus Aerobic Pathogenic but easier to get rid of than colostomies. Describe the purpose of a capsule. Capsule Gives cell its virulence factor: anything bacteria have evolved to make them more tightening Prevent phagocytes which means antibodies against the bacteria are useless and ineffective. Exercise 11 Culture Media Preparation Compare and contrast the uses of general-purpose, selective and differential media, and provide examples of each. General-purpose Media These are nonconsecutive primary isolation media used for culturing a wide variety of microorganisms. Consists of beef extract, potent, and agar. Ex: Nutrient Agar and Broth, TTS plates Selective Media Allow only certain types of bacteria to grow Usually have inhibitory substances that restrict the growth of other unwanted bacteria. Ex: Columbia (CAN) Media Differential Media Contains various substances that cause some bacteria to take on a different appearance from other species. Ex: EMBED (Eosin Methyl Blue) Calculate proportions necessary to make different amounts of culture media when given a recipe. He weight nouvelle known-?the weight wanted volume wanted Discuss the importance of sterilization in medium preparation, state the conditions under which complete sterilization occurs, and name the equipment used to achieve it. Sterilization of culture media is done to eliminate contaminating microorganisms from the environment. Complete sterilization occurs at 250 degrees Fahrenheit (121. 6 degrees Celsius) at 1 5 pounds per square inch (SSI) of steam pressure. Autoclaves provide this type of sterilization. Exercise 12 I en streak Plate Ana colony Morphology Describe the purpose and principle of the streak plate. Used to isolate bacteria colonies and helps to obtain a pure culture for further studies. The more streaks, the more the bacteria will be diluted until, in theory, only one cell is left to grow and give rise to a colony of the same bacteria. Explain why Petri plates are incubated in an inverted position. Lessens the risk of contamination of other microbes settling on them and to prevent water condensation that might compromise a culture. Describe how colonies form on a Petri plate and explain why isolation is an important procedure in microbiology. Isolation is an important procedure in microbiology because it helps to obtain a pure culture for further studies. Without a pure culture, you would not be able to tell if the bacteria was what you really wanted to look at or not Since bacteria of the same species will produce nearly identical colonies, isolation will confirm whether or not a pure culture was obtained. Exercise 13 Specimen Transport Ubiquity of Microorganisms Describe the principle and purpose of RADAR plates, and apply the guidelines for evaluating degree of surface contamination. Used for the detection and enumeration of microorganisms present on surfaces of sanitary importance. Replicate Organism Detection Counting Colonies per RADAR Plate GOOD = 0-25; FAIR = 26-50; POOR = 50 and over Describe the importance of quality control (ICQ) in microbiology in general, and the Gram stain in particular Generally: to verify a satisfactory level of freedom from contamination, To demonstrate the erect performance of the medium when used in the usual or widely accepted manner, Ensure against significant physical imperfections that may compromise the utility of the media. Gram Stain To be sure that you stained the organism correctly Also, to make sure that the stains are working the way they should e: gram-positives come out purple, and gram-negatives come out pink Important when trying to identify unknowns Exercise 14 Hand-Washing State the importance of hand washing before and after microbiological procedures, including the use of disinfectant when scrubbing for a medical procedure. Washing our hands before microbiological procedures is important because you decrease the chance of contaminating any cultures you work with. After microbiological procedures, you probably have a lot of contaminants (transient bacteria) on your hands that can make you sick. Washing your hands kills some of these and decreases your chance of becoming sick afterwards. Using disinfectant when scrubbing for a medical procedure is important so that you provide a sterile environment for the procedure so that you do not cause an infection in a patient. Define the terms monoclonal, contaminant, transient and resident as they apply to agrarianism. Monoclonal Intentions = Intentions Tanat are spread In a nonstop environment Patient did not have the infection before she came into the hospital; newly acquired from the hospital. Transient Bacteria = Contaminants that are not part of the normal human flora; may be present for a finite time. Resident Bacteria = Permanent residents of normal human flora Contaminants = Bacteria that you do not want present in a culture medium; Also, bacteria that are not part of the normal flora. Exercise 15 Bacterial Plate Counts Use the plate count technique to calculate bacterial density in a sample. Serial dilutions? Perform serial dilutions using serological and digital pipettes. Perform dilution problems [FINAL (SCUFFS/NIL)] = COLONY FORMING UNITS (SCUFFS) / VENUE PLATED (ml) [ORIGINAL (SCUFFS/ml)] = [FINAL] / DILUTION FACTOR Define the terms COIF, aliquot, diluted, dilution factor, TNT, and TFTP. COIF = colony forming unit Number of colonies that you count Must be between 30-300 colonies Aliquot = Smaller volume withdrawn from a total sample volume. Diluted = Fluid used to dilute a sample. Dilution factor = Fraction by which original sample concentration is diluted. TNT -? Too Numerous To Count = Colony count is greater than 300 TFTP = Too Few To Count Colony count is less than 30 Explain the convention of only counting plates that have between 30 and 300 colonies. Counts over 300 colonies are considered invalid because of overcrowding that may cause two or more bacteria to form a single colony; also, they are too tedious to count accurately. Counts under 30 colonies are invalid because there may have been a sampling error. Exercise 16 Bacterial Growth Characteristics A: Osmotic Pressure Describe osmotic pressure and how it affects a cell. Osmotic pressure is the pressure that water exerts on a cell from either leaving the ell (hypersonic conditions) or entering the cell (hypotonic conditions) The force that is exerted to maintain the concentration differences between solutions on opposite sides of the membrane. Hypersonic Conditions = water moves out of the cell causing it to create or shrink Hypotonic conditions = water moves into the cell causing the cell to else or explode Isotonic conditions = No net water movement, no osmotic pressure. Most bacteria exist at hypotonic solutions Some can exist in hypersonic solutions = wholesale. B: Oxygen Describe and recognize facultative anaerobe, strict robe, retaliation anaerobe, obligate anaerobe. Facultative anaerobes They can grow with or without oxygen, but grow better with oxygen because they can utilize It! In ethnologically meal, It wall owe Tuna more towards ten top (oxygen) can still be seen throughout the tube. Strict robe Cannot survive without oxygen. Found at top of technologically where oxygen is. Retaliation anaerobe Cannot utilize oxygen to grow, but can tolerate it. Found throughout the tube, but gathers more at the bottom where there is less oxygen. Obligate (Strict) Anaerobe Cannot exist in presence of oxygen Oxygen is toxic to them. Found at very bottom of technologically tube. Microelectronic bacteria Grow best when the atmosphere has increased CA (carbon dioxide) and lower concentrations of oxygen are present. Found near middle of technologically tube. Know the parts of the anaerobe Jar and how it works.

Persuasive speech Essay Example | Topics and Well Written Essays - 250 words - 5

Persuasive speech - Essay Example People going to public places such as hotels or even some schools face the wrath of isolation. They are regarded as strangers or even terrorists and are stared at surprisingly. 2- Fear of physical harm. People opposed to wearing of hijabs have always assaulted girls wearing the hijabs in different countries such as France and other public places such as schools. They are always suspected to be hiding something behind their hijabs (Elawawadh Web). As a result of assault and discrimination, many girls have opted out of Islam and joined other religions or secular world. They fear the level of discrimination driven towards people wearing hijabs (â€Å"BBC News† Web). - Media has played a huge role in escalating challenges affecting people wearing hijabs. Through the media, such as social media and the television or newspaper, people around the world have been made to understand that terrorists are Muslims. The fear of interacting or rather mixing with Muslims has led to the isolation and physical abuse of people wearing hijabs (Elawawadh Web). Girls wearing hijabs do not have the knowledge on why they should wear the hijabs. They do not understand the benefits or even the meaning of wearing the hijabs (Asser Web). The knowledge should also be spread among people who discriminate against people wearing hijabs. They should understand that it is won for a good cause (Vyver Web). 2- Proper institutions and legal framework should be put in place to protect girls wearing hijab (Syed Web). Schools and other public places need to protect people wearing hijabs by introducing stern measures to punish any form of discrimination or physical assault. 3- Media should act as the number one messenger that promotes hijab wearing among Muslim girls (â€Å"BBC News† Web). They should bring in Muslim sheiks and clerics as well as leaders who support girls wearing hijabs. Wearing hijab is a command from Allah and it plays a major role in maintaining integrity and

Supplements, nutrients, and stored energy to the proper function of Essay

Supplements, nutrients, and stored energy to the proper function of the human body - Essay Example Nutritional supplements are products from foods used for the support of good health and treatment of illnesses. According to the dietary supplement health and education act (DSHEA), supplements are not foods put contain the elements in the food that increase their supply to the body. â€Å"The supplements contain one or more ingredients of the diet including minerals, vitamins and amino acid† (Liddle and Connor, P. 487). The use of supplements and energy stores is high due to an increase in demand of energy that cannot be provided through food intake during any particular incidence of a meal. The demand for this energy is to promote weight gain, enhance weight loss or improve the performance of athletes. Vitamins and minerals as supplements contain micronutrients that are responsible for enhancing the normal hormonal and chemical functions of the body. These supplements are important for enhancing the reproductive functionality of hormones, as well as other endocrine functions of the body. Botanical (herbal) supplements are ingested for their medical functions in the body. â€Å"The botanical supplements are taken to support specific areas of functionality of the body† (Calbet et al., P. 1005). These areas could be for the improvement of the liver, skin, bone or kidney function, thus are important for the improvement of the efficiency in the functionality of the targeted part. â€Å"Supplements and energy stores are composed of combinations of two or more of the eight key nutrients that are important for the proper functionality of the body† (Frary, Johnson, and Wang, P. 56). Calcium is one of the eight key nutrients that is important for bone formation, muscle contraction and helps in the transmission of nerve cell messages. Calcium is chiefly derived from the dairy foods but can also be acquired from vegetables like

Herodotus Assignment Example | Topics and Well Written Essays - 250 words

Herodotus - Assignment Example The ancient Greeks were active seafarers seeking opportunity to find new independent cities to trade with at the coast across Mediterranean Sea. These new cities act as their trading station. In these stations Greek goods such as pottery ( 2009.529), bronze, silver, gold vessels olive oil, wine and textiles were exchange for luxury items and toxic raw materials that were in turn worked by Greek craftsmen. They established trading enclaves within existing local communities. The port town of Naukratis (1972.118.142) served as a commercial headquarters for Greek traders in Egypt. A well established maritime trade routes around the Mediterranean basin enable foreigners to travel to Greece. After the military campaign of Alexandra the great (336_323 B.C.), more extensive trade routes were opened across Asia and extending towards Afghanistan and Indus River Valley ( History 101, lecture 4). The population of the Greeks and their interaction with other societies greatly increased due to trading activity they were involved in. They also had no wring emphasis they only had oral forms of interaction. Since early Greeks had no political administration and institution, local communities were dominated by â€Å"big man† (History 102, lecture 4). The big man was not a king or official or someone with inherited position within an institution but a popular guy and a good warrior who attract followers. The Greeks were greatly involve in warfare unlike other society. They were notoriously aggressive warriors (Drews & Robert, 2009). They â€Å"fought to live and lived to fight† and ‘drunk the blood of their enemies and used the scalps as napkins†. The heavily armed soldiers were standing in a long, parallel

Issues in Nuclear Power

Issues in Nuclear Power Dear Sir, I have read your article, The Truth About Nuclear Power. Your ideas and opinions hold much significance and are compelling. You describe Nuclear energy as dirty, dangerous, expensive, un-sustainable, prone-to-terrorism and impractical. However, I would like to present my personal concepts and sentiments on the topic which might negate your proposals. To start, life is motion; and everything that tends to move has an inherent property to emit energy in some way. Mankind has been trying to utilize, conserve and generate this very energy for years. And while many sources of energy are being used, the concept of self-sustaining energy source is still very much theoretical. The dire need of a superior source of energy rose and Nuclear Energy was discovered in the quest. The first concern you mention is that of Nuclear Power being dirty. To my knowledge, Nuclear Power is perhaps the most refined method to generate power. No doubt nuclear power has the disadvantage of giving off radioactive waste to some extent but that is really all that is harmful about it. Over 94% of this waste is low-level waste, possessing no harmful effects of any kind. Only 6% of the total waste is considered high-level waste as it still holds a significant amount of energy. This is either re-used for further power production or is kept in a concealed environment until it loses all its energy and converts into an inert element. As far as emissions are concerned, power produced through Nuclear Energy emits 15 grams of Carbon Dioxide per Kilo-Watt-Hour (kWhr) of electricity. Coal in contrast, produces an immense 900 grams of Carbon Dioxide per kWhr, highest in the category. Furthermore, the estimated mortality rate globally through coal is 100,000 deaths per Trillion kWhr. Oil being second in list, claiming 36,000 lives. Biofuel and Hydroelectric power being third and fourth with 24,000 and 14,000 deaths per Trillion kWhr, respectively. Meanwhile, nuclear power claims fewer than 23 lives per trillion kWhr globally. This is self-explanatory. Besides, virtually every fossil fuel involves a combustion process. This produces gases that are far more brutal than the radiations produced through nuclear power. The second concern of yours is mining. The mining process for oil requires excavating at least 6,000 feet. Uranium, the most common element used in nuclear power, requires about 1,900 feet on average. Natural gas can be as deep as 15,000 feet in some areas. As more Radon gas is given-off as you go deeper down the Earth; this makes Uranium safest to mine. Another reason for fossil fuels being more precarious to mine is the sheer quantity in which they are required. For comparison, it takes 17,000 kg of coal to produce the same amount of energy as 1kg of Uranium-235. This results in much less mining needed which ultimately, results in less radiation exposure. Next is the concern of safety. No doubt that there have been three major nuclear disasters in the past but none of them were as catastrophic as they were portrayed. The worse of them was the Chernobyl incident. Despite the reactors meltdown caused substantial amount of radiation leakage, only two deaths occurred due to radiations. Furthermore, Chernobyl was the result of inadequate experience and a human flaw. It dates back to 1986, when nuclear power was new to the world and there were not much expertise in the field. A like calamity is almost outlandish to happen now. The Three Mile Island reactor meltdown in 1979, was also a human error. It caused no harm to the residents or the workers and no deaths occurred. Additionally, the Fukushima incident was merely a natural disaster as it was struck by an atrocious earthquake followed by a cataclysmic tsunami; although, no deaths occurred due to the radiation leakage. This elucidates that natural disasters can cause catastrophes but the effect would not only be on nuclear facilities. An example is the Sayano-Shushenskaya accident in Russia which caused 75 immediate deaths. A larger incident occurred in 1975 when The Banqiao Reservoir Dam was hit by typhoon, Nina. This caused a stupendous death toll of nearly 171,000 people and displaced another 11 million. Your fourth concern is the security of nuclear facilities. To begin, nuclear plants now are robustly designed and are resilient against even the strongest blows. Furthermore, state-of-art security measures and technology is used to protect the facilities and top-notch counter-terrorism forces and weaponry is provided. All of this is commanded by the federal government itself. Moreover, in an unlikely occasion of an attack, the facilities can shut-down themselves. And even if the Uranium is stolen by any means, it cannot be used to make nukes so simply as it involves extensive enrichment and use of expensive technology. Lastly, you have commented on the expense of nuclear energy. Energy from coal costs 9 cents per kWh and 16 cents per kWh from solar. Nuclear energy meanwhile, costs just 4 cents per kWh. Moreover, solar power hinges-on weather conditions, far more than nuclear energy. In a few hundred words, this is my personal reasoning, of why I believe that a nation should hold onto its nuclear programs and continue developing them. While many people deem it dangerous and unnecessary, I for one, think that it is a need for todays world and living. Yes, I agree that it needs strict, well defined protocols to function and it must stay out of wrong hands, but if done correctly, it is one of the greatest achievements for a nation. Yours sincerely, Abdul Rafay.

Unforgettable Experiences in the U.S. Essay -- Essays Papers

Unforgettable Experiences in the U.S. Problems faced by international students who come to the U.S. for the first time are not always easy to overcome. As one of them, I've found it very difficult to handle most of the problems I've encountered. I've experienced a very terrible culture shock that still makes me upset. As a student, I've found that the personal and cultural problems I experience may gravely affect my grades. The three major problems I've encountered deal with independence, homesickness, and loneliness, which really shocked me. Since my culture is completely different from the U.S., I was very surprised and shocked by the U.S. way of doing things independently. For many years, I lived in a totally different culture; I was completely unprepared for American culture. For example, since I first came here in August 1990, I have had to do many kinds of work by myself which I had never done when I was in Indonesia, such as doing laundry, cleaning the bedroom, and getting up early in the morning. In Indonesia, I never had a hard time doing such things since everything w...

Race and Ethnicity Essay

Stereotypes can convey characters and images quickly and clearly, so advertising relies on stereotypes as shortcuts to meaning. The time and space constraints of advertising and any other commercially driven message simply cannot allow for a complete representation of people from any given social group, but stereotypes can clue in to the importance responsibly. Depending on how they are formed and used, stereotypes can present problems. They can be used in functional or dysfunctional way. The functional aspects of stereotypes; stereotype is valuable to create classifications of individuals and serves as conventional characters. So, they are functional when they are accepted as a natural way to guide our expectations. Dysfunctional stereotype, a stereotype in which abnormal or impaired aspects of a culture are emphasized. So, they are dysfunctional when they are used as the sole way to wholly judge individuals incorrectly, seeing them only as part of group. An example of a functional stereotype is that the Germans are punctual, which is correct. On average, they are more punctual than many other peoples. Certainly, the Italians and the Spanish have a different concept of time. For the Spanish, knowledge of this aspect of the German culture means that they can adapt their behavior: when they are expected for dinner, 8 o’clock means 8 o’clock, and not 9 or 10 as it does in Spain. An example of a dysfunctional stereotype is the British saying that the French are dirty, oversexed, and ludicrously obsessed with their culture, and the French saying that the British are cold, uncultivated, hypocritical, and unreliable. Yes, the British are more reserved in the eyes of the French, just like now, Hong Kong people think the mainland people are dirty, low education level, no civic sense and so on — all these are dysfunctional stereotypes. However, it is necessary for the advertisements to consider the fact that the dysfunctional aspects of stereotypes far outweigh the functional aspects. Constant exposure of representation of social identity in stereotypical terms in media discourse can make people experience the dangers in real life. For instance, In 2009 „Coke Brrr side of life? television commercial, racial or national identity are presented in stereotypical terms. Problem arises when Blacks/Africans are more negatively stereotyped than Whites/Americans/Europeans and Japanese/Asians. Negative stereotypes generate negative social meanings or implications. By being depicted as lacking in seriousness in the midst of a serious world conference, the African representatives seem misplaced or misbehaved. The negative social implications of these Sambo stereotypes are that Africans are seen as less civilized and less educated than Europeans and Asians, and thus inferior to them. The negative racial stereotyping is inevitable. It is necessary for the producer of this commercial to exploit the functional aspects of stereotypes—creating classifications of individuals and as conventional characters in popular stories—to achieve their profit-oriented goal. What is more significant for the producer(s) to consider is the possibility of audience?s increasing anxiety that may be triggered by the broadcast of TV commercials with negative stereotypical representations like 2009 „Coke Brrr side of life? and the risk of this anxiety to become audiences and consumers? resistance to the commercial and the advertised product. If resistance happens, it is unlikely that the producer(s) can reach their profit-oriented goal. http://www. youtube. com/watch? v=99PC7AtabVk —

Buying Behavior, Perception in Indian Dth Industry

RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY ____________________________________________________________ _ TABLE OF CONTENT Page No. Chapter 1 . Executive Summary 2-5 Chapter 2 . Overview of Indian DTH industry 6-24 Chapter3 . Top Players of the industry 25-27 Chapter 4 Introduction to the topic 28-61 Chapter5 ,Findings and Discussions 62-67 Chapter6 .Conclusions and suggestions 68-71 REFERENCES ANNEXURE List of Tables and Figures 4. 1 Pie chart of Number of respondents in different age groups 4. 2 Pie chart of number of males and females respondents 4. Pie chart of number of middle and lower level respondents 4. 4 Pie chart for the number of company’s engagement in csr activities 4. 5 Pie chart of percentage showing are these reports published 4. 6 Pie chart for response to statement formation of safe and healthy work environment 4. 7 Pie chart for response to statement contribution to regional lifestyle 4. 8 Pie chart for response to statement equality of opportunities . 9 Pie chart for response to statement continuity and creation of Regional culture 4. 10 Table and Pie chart for response to statement balance between Work and Personal life 11. Table and Pie chart for response to statement Sustainable corporate culture 4. 12 Table and Pie chart for response to statement resource cycling and Waste Reduction 13. Table and Pie chart for response updated technology 14. Table and Pie chart for response to statement reduction of environmental burden 15. Table and Pie chart for response to statement reduction of green house gases that lead to global warming. 16. Table and Pie chart for response to statement preservation of water resources and water quality 17. Table and Pie chart for response to statement reduction of environmental burden-product and services 18. Table and Pie chart for response to statement compliance 19. Table and Pie chart for response to statement corporate governance 20. Table and Pie chart for response to statement risk management. 21. Table and Pie chart for response to statement education to the society 22. Table and Pie chart for response Competitive Compensation 23. Table and Pie chart for response satisfied working hours 24. Table and Pie chart for response good quality of products 25. Table and Pie chart for response good quality of after sale services 26. Table and Pie chart for response timely delivery of products 27. Table and Pie chart for response compliance with the prescribed security measures 28. Table and Pie chart for response transparency and fairness in purchasing 29. Table and Pie chart for response hearing the opinion of the suppliers 30. Table and Pie chart for response reward for the voluntary improvement of the suppliers 31. Table and Pie chart for response survey on customer satisfaction 32. Table and Pie chart for response recognition of the negative impact of the product on the society 33. Table and Pie chart for response protection of customers information EXECUTIVE SUMMARY The Report is on the topic â€Å"RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DTH INDUSTRY†. The objective of the research is to find the consumer’s behavior and perception in buying the DTH services in the Indian market. This will be done with help of a Questionnaire Survey based on the Consumer’s ‘Black Box’ through the entire decision making process of the consumer, which are as follows: †¢ Problem Recognition †¢ Information Search †¢ Evaluation of Alternatives Purchase Decision †¢ Post – Purchase behavior And also with the help of certain important factors that contributes heavily towards the consumer’s decision of buying a DTH service, in India, like the following: †¢ Celebrity Endorsements †¢ Other’s Influence †¢ Purchase Timing †¢ Purchase Amount †¢ Dealer Choice In short the research is carried -out to know what goes in the consumer’s mind before he finally buys the DTH services in the Indian market and also to know, when , where and how the consumer buys the services of DTH, in the Indian DTH market. Now, before starting with achieving the objective of the research, I have started with firstly explaining the buying behavior of the consumer in general with the help of its definition and then the entire report is based upon the buying behavior of consumers in the DTH industry. Although the report is an industry specific report but still I have briefed a little bit about all the major players in the Indian DTH industry. The following are the players about which a little brief has been done in the report: †¢ TataSky Satellite Television Dish TV †¢ Airtel DTH †¢ Sun Direct †¢ Reliance big TV †¢ Videocon D2H This is followed by the Literature Review on the buying behavior of consumer’s in DTH industry which contain’s the Overview of the Indian DTH industry, Technical aspects of DTH service, Factors that contribute towards the success of DTH services in India, what does the industry people, media, and customers said about this industry. The researc h methodology that has been used is the descriptive type and the data is collected through both the primary and the secondary source. For the primary source a Questionnaire was prepared for the survey to know the consumer’s behavior in buying the DTH services. The survey was conducted on people who are already enjoying the services of the DTH irrespective of age, income, lifestyle, gender etc. The questionnaire revolved around the consumer buying behavior and was designed to know the complete steps of buying behavior of consumers for the DTH industry in India. For the secondary source journals and articles in the magazine, news paper and internet have been used in achieving the objective of the research. The sample size was 150 users of DTH services in Delhi and NCR. All the questions from the questionnaire have been analyzed and findings have been inferred from it with the help of the graphs and the tables, making all the information very easy to read, analyze and infer the key findings from them. This is followed by the complete accumulated findings in bullet points from the research and then the suggestions for the DTH industry as a whole and for the DTH players in industry based on the Objectives of the research and the Findings of the survey & research which could increase the performance and sales for the companies. References that has been used in the entire preparation is also provided along with the questionnaire at the end of the project report. CONSUMER BUYING BEHAVIOR DEFINED Consumer buying behaviour is the study of when, why, how, and where people do or do not buy products It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Customer behaviour study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Each method for vote counting is assumed as a social function but if Arrow’s possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonocity, unanimity, homogeneity and weak and strong Pareto optimality. No social choice function meets these requirements in an ordinal scale simultaneously. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle, the consumer. Belch and Belch define consumer behaviour as ‘the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'. MAJOR DTH PLAYERS IN INDIA 1. TATA SKY – SATELLITE TELEVISION Incorporated in 2004, Tata Sky is a JV between the TATA Group and STAR. Tata Sky DTH endeavors to offer Indian viewers a world-class television viewing experience through its satellite television service. The TATA Group is one of India's largest and most respected business conglomerates. It comprises 93 operating companies in s even business sectors: information systems and communications, engineering, materials, services, energy, consumer products and chemicals. The TATA Group has operations in more than 40 countries across six continents and its companies export products and services to 140 nations. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses anywhere in the world can match. The SKY brand, owned by the UK-based British Sky Broadcasting Group, brings to Tata Sky the reputation of more than 20 years experience of satellite broadcasting. SKY is well known for the innovative products and services launched by BSkyB, such as DTH broadcasting in 1989, digital satellite broadcasting in 1998, interactive television services in 1999 and the SKY+ personal video recorder in 2001. Tata Sky joins an international group of DTH businesses that includes platforms as far apart as the UK and Italy in Europe, and Mexico and Brazil in Latin America. Tata Sky has established an extensive customer service network across the country. It has engaged a field force of approximately 3000 service engineers who are complemented by high-end 24Ãâ€"7 call centres, manned by multi-lingual customer service associates, trained to solve all customer problems. Tata Sky takes direct responsibility for installing and servicing the hardware at every subscriber's home, thereby ensuring the highest levels of customer service. 2. DISH TV DISH TV is a division of Zee Network Enterprise (Essel Group Venture). EGV has national and global presence with business interests in media programming, broadcasting & distribution, speciality packaging and entertainment. Zee Network incorporated dishtv to modernize TV viewing. dishtv is India’s first direct to home (DTH) entertainment service. By digitalizing Indian entertainment, this enterprise brought best television viewing technology to the living room. It not only transmits high quality programmes through satellite; but also gives a complete control of selecting channels and paying for them. To experience the new life breathing in television technology, dishtv extends high quality broadcast and thorough entertainment. It imparts DVD quality picture and stereophonic sound effects to the customers. It promises to change the experience of TV viewing with its uninterrupted transmission service. The endeavour enters next level of entertainment with futuristic features, such as EPG (Electronic Programme Guide), parental lock, games, 400 channels, interactive TV and movie on demand. dishtv also brings exclusive national and international channels for the first time in India. dishtv uses NSS-6 to broadcast its programmes. NSS-6 was launched on 17th December, 2002 by European-based satellite provider, NewSkies (one of the only four fixed satellite communications companies with truly global satellite coverage) ishtv – India's first KU-band DTH entertainment service, hopped on to NSS-6 from an INSAT satellite in July 2004. The change in the satellite was to increase the channel offering as NSS 6 offered more transponder capacity. 3. AIRTEL DTH Direct to Home (DTH) service comes to you from Bharti Telemedia Limited, a subsidiary of Bharti Airtel Limited. Bharti Airtel Limited is t he flagship company of Bharti Enterprises and is India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. As India's leading telecommunications company, the Airtel brand has played the role of a major catalyst in India's reforms, contributing to its economic resurgence. Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. With DVD quality picture and sound, your TV viewing experience will change forever with Airtel digital TV. Now witness the magic of television with best and widest variety of channels and programmes ranging from Sports, Music and General entertainment to best on-demand content on Airtel Live. What's more, you can choose from the best movies of Bollywood and the world, listen to radio, play games, along with a host of other interactive features and change the way you watch television. 4. SUN DIRECT Sun Direct – India's youngest and most exciting state Of the art DTH Company. Sun Direct uses the latest MPEG-4 based technology to increase broadcast capacity. Sun Direct confirms to provide next-generation services in fast-growing and emerging markets quickly and efficiently. Sun Direct will be supported by Irdeto's conditional access solution to manage content and revenues in the satellite broadcasting venture. Sun Direct selected Oracle based on its convergent multi-service capabilities and proven real-time scalability allowing it to consolidate billing operations, enables powerful new service offerings and improves visibility into customer information across services. Sun Direct Pvt Ltd, the leading direct-to-home (DTH) service provider is all set to redefine the television viewing in the country. Sun Direct today created history by launching the first ever High Definition (HD) broadcast on DTH platform in India. Sun Direct: Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia. Sun Direct offers all customer premises equipments like the dish and Set Top box free of cost to the customer, which is a practice followed by DTH platforms across the world. Sun Direct is the first one to adopt the advanced MPEG4 technology offering better compression and signal quality and is the first to offer HD TV (High definition) content. Sun Direct offers all customer premises equipments like the dish and Set Top box free of cost to the customer offering more than 200 channels, with 7 basic packs and 41 add on packs. 5. RELIANCE BIG TV Imagine a satellite TV service that suits you and your family’s interests, passions and busy schedules. Picture all of your favourite channels, shows, and movies at your fingertips —it’s time to step into the BIG world of entertainment. Reliance is excited to present the next landmark of TV entertainment in India. With Reliance BIG TV Digital Service, you can experience spectacular entertainment, blockbuster movies, up-to-the-minute news, and your favourite programs at the click of a button. Transform your home with Reliance BIG TV Digital Service, powered by MPEG – 4 technology for the first time in India. Reliance BIG TV has fantastic features like pure digital viewing experience, more channel choice, many exclusive movie channels, easy programming guide, interactive services, parental control, 24Ãâ€"7 Customer Service and lots more — Ensure a never before viewing experience with unlimited hours of fun and entertainment for your entire family. 6. VIDEOCON d2h It is world’s 1st satellite television, via state of art satellites, which means you no longer have to tolerate all the hassles associated with Cable TV. No more frustrating disconnections right in the middle of an intense game. And whether you’re watching a Hollywood thriller or a Desi blockbuster, Videocon d2h results in a â€Å"The End† to all the unnecessary interruptions. We invite you to experience a world of awesome digital entertainment, crystal clear pictures, ultra sharp sound and state of art technology which uses the revolutionary MPEG -4 with DVB S2. This means you’ll be able to notice the minutest of details on your favorite celebrity. And hear every scream, every sound. Even if it were a faint sigh. We will provide you unique active services, multi lingual user interface, more movie on demand channels, radio channels, cross genre tickers and many more value added services. Our interactive Direct to Home (DTH) Services will be available through Satellite LCD, Satellite TV, Satellite DVD as well as a Satellite Box (STB). We bring you cutting edge technology through our services, which will make your home the most exciting place on earth. The Products i. e. Satellite LCD, Satellite TV, Satellite DVD are owned and marketed by UDCL. The DTH services and Satellite Box are marketed by BBCL subject to terms and conditions of Customer Agreement. OVERVIEW OF THE DTH INDUSTRY Direct-to-Home (DTH) satellite television is becoming a buzzword in the satellite broadcast industry due to the fact that DTH offers immense opportunities to both broadcasters and viewers. Thanks to the rapid development of digital technology, DTH broadcast operators worldwide have been able to introduce a large number of new interactive applications in the television market besides a large number of entertainment programmes over a single delivery platform. In addition, since digital technology permits a highly efficient exploitation of the frequency spectrum, the number of TV channels that can be broadcast using digital technology is significantly higher than with analogue technology. The increased number of television channels allows the operator to satisfy the demand of a number of niche markets with dedicated transmissions. In general, DTH service is the one in which a large number of channels are digitally compressed, encrypted and beamed from very high power satellites. The programmes can be directly received at homes. This mode of reception facilitates the use of small receive dish antennas of 60 to 90 cm diameter installed at convenient location in individual buildings without needing elaborate foundation /space etc. Also, DTH transmission eliminates local cable operator completely, since an individual user is directly connected to the service providers. However, a digital receiver is needed to receive the multiplexed signals and view them on a TV. DTH, in sharp contrast to Cable TV, lends itself to easy monitoring,and,control. Transmission in Ku band is most appropriate and widely used for the purpose. As mentioned above, all the encoded transmission signals are digital – thus providing higher resolution picture quality and better audio than traditional analog signals. All the advantages of the digital transmission, as applicable to the terrestrial transmission are relevant in the satellite transmission also. Over the last three years, the direct-to-home (DTH) satellite industry has come on strongly worldwide. It has grown from a niche delivery mechanism into a mainstream business. The spread of subscription-based DTH satellite TV promises to enhance choices for many households in developing countries. With the Government throwing open the DTH sector in the country,a handful of players have come up with grandiose plans to enter the market. Given the stiff level of competition this premium services will face from the existing multi-channel cable network, possible entrants need to clearly grasp a few of the winning rules of the game. A DTH OFFER COMPRISES SIX ELEMENTS : [pic] Content: The movies,news channels,sporting events,and/or general entertainment features that constitute an offer to consumers. Space: Ownership or access to sufficient transponders in the right orbital slot to broadcast an offer to a specific area. Ground: The ability to distribute, install and service dishes and set-top boxes(otherwise known as customer premises equipment, or CPE), combined with access to relevant technology and manufacturing capabilities. Subscriber management: Ability to acquire and deactivate subscribers,bill and collect from them, activate pay-per-view movies and perform customer service. Financing: The provision of credit to customer seeking to buy or lease CPE. Government relation: Ability to navigate government procedures and regulations to obtain permits and so on. So diverse are these requirements,that no existing player in any market will be able to fulfill all of them on its own. This, the industry will be populated by consortia and it is unlikely that more than one or two DTH consortia will be able to achieve break-even. STRATEGIC AND SUCCESS FACTORS : Exploit Bottlenecks: In this market,content and transponder capacity are scarce and controlled by a few players. With content, access to unique local language material is critical. In a market like India,all a DTH player may need to do is repackage existing channels that are not universally available. In sports, some players have won an advantage through long-term rights purchases. Broadcasting rights to cricket in India, for example,belongs to ESPN for the next five years. It also controls the right to football for West Bengal(the most popular league) for ten years. The second obvious bottleneck is in transponder capacity. A modest DTH offering is likely to require a minimum of 10 to 15 transponders-almost a dedicated satellite. The number of satellite that can broadcast to a particular region is limited by physics. Move First: In the DTH industry, a credible and well managed first-mover service has a tremendous advantage over others. In India, a first mover may effectively shut out competition. Exploit Market Niche: In some markets, the segment of consumers who desire highly specific content may be large enough to form the core subscribership of a DTH service. An example of this could be again cricket in our country. Any DTH consortium must decide how it will deal with a number of strategic choices that will determine its success: Build an appropriate content offer: This is the single most crucial choice a DTH company will make. In a remote town with no access to television, for example,even a DTH bouquet of just two channels might seem attractive. Transponder costs are also a factor in an appropriate content offer. It is the bouquet size that determine how many transponders are needed,creating a tradeoff between the cost of transponders and the richness of the offering. Leverage killer content: A subscription service could use its rights more effectively. It might secure the exclusive right to broadcast a sporting event live, even if it is shown on free TV later. Offer superior services: Cable companies are frequently criticized for installation delays, billing errors and surly staff and the nature of cable plant makes signals prone to disruption. Staff and customer service issues relating to CPE installation and maintenance may yield a fine of differentiation above and beyond picture quality. PLACE BETS ON Another strategic choice consortia must make is which markets to make bets in. A few rules of the thumb are: Number of TV households: the number of TV households and its rate of growth determines how easy it will be to break even and how quickly, if at all, a developing market will become attractive. TV advertising and its growth: Ad revenue are also available to a DTH service provider, so the existence of a robust or growing ad market is important. Technical barriers to access TV: Even if DTH offers are likely to be thin on the ground,it is possible for a company to own a piece of the chain that links a service to subscribers. Until recently, Sky had a monopoly on the UK encryption standard, Videocrypt and could effectively dictate the terms of DTH competition, This was because it had a large installed base of set-top boxes using this standard. Ownership of key content: The availability of sports and film rights is a crucial determinant of market attractiveness. In India, such rights are divided among many separate players. In such a case, no rights owner is likely to be strong enough to play kingmaker. Position in a market: The most important asset is arguably an ability to play a unique role in the DTH value chain. This advantage may reside in business that have little or no obvious connection with DTH. A company that has pioneered a business offering credit for consumer durables in a developing country, for instance, might be well placed to supply finance to purchasers of CPE. INDUSTRY SAYS MEDIA AND CUSTOMER SAYS: Despite the global financial meltdown, the future of DTH industry in India has numerous opportunities. A 20 per cent annual growth is being witnessed in the DTH sector and there is still scope for more. Int he current context of the global financial meltdown, the Direct to Home (DTH) industry in India is in the throes of multifarious challenges and opportunities. The ‘big game’ is all about shaping up grandiose plans to master the winning rules to garner as much portion of the Indian DTH pie as possible by a handful of players. Since the DTH space denotes ‘big value’, akin to the space occupied by television [pic] and telephony, inter-firm rivalries have thrown up price wars, discount schemes, procurement of transponders, ambitious targets for improving the subscription base, popular bouquet of channels, set top boxes with superior quality of videos, improving content, etc as a desperate means to entice the Indian viewer. A neat 20 per cent annual growth is being witnessed in the DTH sector in India with over 8. million households having digital pay tv According to Harsh Bijoor, a brand consultant, â€Å"Since Dish TV, the biggest market player on the Indian soil, has not scraped even five per cent of the pie, there is plenty left for other players to eat. † In the early 2008, five major players, Zee’s Dish TV, Tata Sky, Reliance ADAG, Sun Direct and Bharti Telemedia formed an umbrella body – DTH Operators Association of India (DOAI). The Cable and Satellite Broadcasting As sociation of India in its ‘2008 Pay TV Piracy Survey’ have predicted that the Grey TV market of around USD 1. billion will gradually be taken over by the legal DTH industry. Marcel Fenez, chairman CASBAA, said, â€Å"Despite the global sinking of economies, the Asia Pacific market is healthy and the decline in growth will not derail the industry. With 1. 7 million digital cable subscriptions, the digital pay-TV market is finally taking off and this degree of penetration represents a tipping point for our industry in Asia. † Starting with a million strong subscriber base in August 2006, Tata Sky, a DTH joint-venture Company between Star (owned by Rupert Murdoch) and the Tata Group, now has more than 2. million connections and the forecast for 2012 is that it will further increase to eight million. The Indian DTH growth scenario bodes well for the advertising industry as well with over Rs 30-40 crores being earmarked by these companies annually for advertising reve nues. While Tata Sky has roped in Amir Khan and Gul Panag for its promotion, endorses for the Dish TV. MD and CEO of Tata Sky, Vikram Kaushik, recently confirmed in an interview that the company estimates were standing at Rs 40 billion for its final funding requirement as ‘competitive entries’, ‘explosive growth in volume’ and customer acquisition have jacked up the costs. Tata Sky recently launched the NDS-developed XTV personal video recorder (PVR) that enables the customers to watch a particular TV show while recording another. It is being hailed a ‘major introduction’ in the Indian DTH market. Within a few days of its launch 2, 500 PVRs, priced at Rs 8, 999, were sold as claimed by the Tata Sky MD, Kaushik. This places Tata Sky among the top 19 ‘pay-TV operators’ around the world with NDS solutions being a unique introduction to facilitate flexibility of PVR to their subscribers. A deal along similar lines was announced by Bharti Airtel, in the provision of DTH services, dependent on NDS for its conditional access. N Arjun, executive director Bharti Telemedia, expressed enthusiasm about the company’s expansion plans by disclosing that his company looked forward to providing the best of home entertainment services via Airtel digital TV in terms of latest technology and exciting content. â€Å"Since DTH is the future of home entertainment, with the support of our technology partner NDS, we will render superior, state-of-the-art services to our DTH service customers†, he said. Sun Direct, which entered the DTH sector as a discounted brand in opposition to Tata Sky, notched at a 30 per cent premium and supposedly mopped up over a million subscribers within a short time span. Tata Sky, though placed at a launch-premium of Rs 1,000, is open to segmentations. A demand of a tax holiday of five years from the government has been mooted by the DOAI that should incentivise the DTH industry as its market has reportedly surpassed the Japanese one in the last five years. The Indian DTH industry players look forward to a seven times multiplication of its market, about 40 million subscribers by 2015, from a total of 165 million pay TV households. Analysis Since 1959, when Indian television was first launched and the state owned Doordarshan aired just two channels in black and white as recently as 1991; the world of entertainment has made rapid and unusual strides. The turning points were the 1982 Asian Games when colour television was introduced and the 1991 liberalisation and deregulation that ushered in the era of foreign investments and foreign channels that egged the domestic players to jump into the foray. From large metros, satellite TV moved to smaller towns that spurred the sale of TV sets and brought about an upgradation from black and white television viewing to the colour one. With time, more and more changes took place and finally the DTH services arrived. DTH operations in India could be enhanced if the dearth of satellite capacity is removed by increasing the number of available Ku-band transponders that at present is 12 on Insat 4A, which in turn would mean more channels for viewing. Tax burdens on DTH are another area of complaint for operators. Around 40 per cent of revenues are siphoned off to pay taxes and license fee and another 12 per cent for services imposed by the Central government. Apart from this, there are entertainment taxes that differ from state to state. Cable TV operators also give a stiff level of competition to the DTH sector by suppressing their prices artificially by way of under-declarations. This has pressurised the DTH operators to cut their profits to the extent of making them unviable. At present, there are 80 million TV households in India, of which over seven million are DTH ones. Since the penetration is just under nine per cent, there is much room for a massive growth rate†, according to the Bharti Airtel’s head of brand and media, Chandrashekhar Balakrishnan. â€Å"This is what the company is focusing on, to enhance its subscription base to 20 per cent,† he added. Industry analyst Siva Sundaram said that India w ill be the leading power in Asia by 2010 in the field of cable market and by 2015; it will be the most profitable in the area of pay TV market. Interestingly, the rural rich were the first to positively respond to the advent of DTH industry and those in the remote areas with no or unreliable access to the cable services will be tapped in by the DTH players. The ‘Indian Readership Survey 2008 R2’ findings have shown that the Dish TV is the largest player with over 3. 1 million subscribers, followed by DD Direct, Tata Sky and Sun Direct, which has a predominance in the southern zone. The zone wise analysis puts the western zone with 2. 24 million topping he subscriber base charts and the North, South and East following the lead. While the ‘big game’ hots up between the DTH service providers, the regular big Indian couch potatoes may keep surfing the channels and choosing from the burgeoning options. CONCLUSION : A few things are assured in the DTH industry even in the face of paradigm shifts. First, the value of transponders is likely to fall as compression allows more and more content to go through t he same satellite, and as more satellite are launched. Second, as bandwidth explodes, so will demand for content. Obscure sports and the like will become more valuable;conversely, much of the content that is currently valuable will face downward pricing pressure. Niche content providers will emerge. The industry is likely to be characterized first by a period of fragmentation and then by an increasing concentration of global consortia as unprofitable participants fold. What is clearer than ever is that satellite TV is here to stay and will play role in bringing television to mass around the world. RESEARCH OBJECTIVE The objective of the research is to find the consumer’s behavior and perception in buying the DTH services in the Indian market. This will be done with help of a Questionnaire Survey based on the Consumer’s ‘Black Box’ through the entire decision making process of the consumer, which are as follows: †¢ Problem Recognition †¢ Information Search †¢ Evaluation of Alternatives †¢ Purchase Decision †¢ Post – Purchase behavior And also with the help of certain important factors that contributes heavily towards the consumer’s decision of buying a DTH service, in India, like the following: †¢ Celebrity Endorsements †¢ Other’s Influence †¢ Purchase Timing †¢ Purchase Amount †¢ Dealer Choice In short the research is carried -out to know what goes in the consumer’s mind before he finally buys the DTH services in the Indian market and also to know, when , where and how the consumer buys the services of DTH, in the Indian DTH market. RESEARCH METHODOLOGY RESEARCH METHODOLOGY DEFINED Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In this we study the various steps that are generally adopted by researcher in studying this problem along with the logic behind them. RESEARCH DESIGN The research design selected is of descriptive type. Data is collected through Primary and Secondary sources. PRIMARY SOURCE: A Questionnaire was prepared for the survey to know the consumer’s behavior in buying the DTH services. The survey was conducted on people who are already enjoying the services of the DTH irrespective of age, income, lifestyle, gender etc. SECONDARY SOURCE: Journals and articles in the magazine, news paper and internet have been used in achieving the objective of the research. SAMPLE SIZE: A Sample size of 150 existing users of DTH services was included in the survey through questionnaires (25 each from North Delhi, South Delhi, West Delhi, East Delhi, Gurgaon and Noida). The Sample was selected irrespective of age, gender, lifestyle, income. †¢ TABLE 5. 1 WHAT SERVICES DID YOU USE BEFORE DTH SERVICES ? |Local Channels |142 | |Doordarshan Channels |8 | GRAPH 5. 1 ANALYSIS : From the above pie-chart we can analyze that 95% of people surveyed were using local cable as against 5% who were using Doordarshan channels. INFERENCES: We can infer from the pie-chart that majority of people surveyed were using the services of local cable operators and thus it also reflects that very small segment of people use only Doordarshan channels as a source of entertainment in Delhi & NCR. †¢ TABLE 5. 2 WHAT WERE YOUR PERCEPTIONS OF DTH SERVICES BEFORE YOU USED IT ? |High Initial Cost |42 | |High Monthly Rentals |66 | |Poor Customer Service |22 | |Poor signal |30 | GRAPH 5. 2 [pic] ANALYSIS: From the above given bar diagram we can analyze that 28% of people perceived DTH as it absorbs High initial cost,44% as High monthly cost,15% as Poor customer service & 13% as Poor Signal. INFERENCE: We can now infer that most of the people before using DTH services thought it to have Heavy Monthly Rentals and also as something that had High Initial Cost attached to it . Poor Signal was also an issue that people had thought DTH to be associated with and few people had perceived its Customer Service as poor. TABLE 5. 3 WHAT PROMPTED YOU TO SWITCH TO DTH FROM THE EARLIER SERVICES USED BY YOU ? BECAUSE DTH PROVIDES : |Better Service |45 | |Economical |5 | |Beeter Picture Quality |60 | |Interactive services |40 | GRAPH 5. 3 [pic] ANALYSIS: According to customers, reason for switching to DTH, because DTH provides: 30% believe it as better service, 3% as economical, 40% as better picture quality & 27% coz of interactive services by DTH. INFERENCE: We can infer from above that most of the LCO’s customers left them and switched to DTH because of their problems with poor picture quality and people also ditched LOC’s because of poor services from them and also lack of interactive services which was there in DTH. A very small percentage of people left LOC’s because of prices charged by LOC’s †¢ TABLE 5. 4 WHERE DID YOU SEARCH FOR INFORMATION ON DTH BEFORE BUYING ONE ? |Internet |55 | |Dealers |55 | |Friends |30 | |Newspapers |10 | GRAPH 5. 4 [pic] ANALYSIS: We can analyze from the above given graph that 37% each of people surveyed searched information on DTH from Internet & Dealers. 20% consulted Friends and 6% from Newspapers. INFERENCE: An interesting comes from the fact that when it comes to searching information about the DTH services when deciding to buy them, most of the people prefer to search it on Internet & an equal no. of people visit Dealers to gather information. People also prefer to consult their Friends more than using Newspapers as a source of Information search. TABLE 5. 5 ON WHAT PARAMETERS DID YOU EVALUATE ALL THE AVAILABLE DTH SERVICES BEFORE DECIDING TO BUY BRAND OF DTH SERVICE ? |Good Reputation |40 | |Price |10 | |Interactive Services |40 | |Picture Quality |60 | GRAPH 5. 5 ANALYSIS: We can analyze that in terms of evaluation, 39% people rated Picture Quality,27% each as Good Reputation and Interactive Services and 7% as Price as the major alternative evaluation factor. INFERENCE: We can infer that the most important point of evaluating the available DTH options was the Picture, which was of paramount importance for prospective customers followed by Good Reputation and Interactive Services followed by the Price which only a meager population voted for. †¢ TABLE5. 6 DO CELEBRITY ENDORSEMENTS CONTRIBUTE TOWARDS YOUR DECISION IN BUYING DTH SERVICES ? |Yes |35 | |No |115 | GRAPH 5. 6 [pic] ANALYSIS: We can analyze that 77% of people surveyed said that Celebrity endorsements do not have any impact on their decision in deciding which brand to by or not to by and only 23% people agreed that id does contribute towards their decision. INFERENCE: It is an interesting inference from the above given graph and data that inspite of almost all DTH companies going for Big Celebrities to endorse their brands, customers gave a thumbs down to celebrity endorsements with 77% people saying that they are not at all influenced by it and only 23% saying yes to this idea. TABLE 5. 7 WHO WAS THE BIGGEST INFLUENCE ON YOUR FINAL PURCHASE DECISION ? |Dealer |35 | |Family |20 | |Existing Users |80 | |Only Me |15 | GRAPH 5. 7 [pic] ANALYSIS: We can analyze that Existing users are the biggest influence on the final purchase decision with around 54% people going for it followed by 23% for dealers, 13% for family and 10% deciding themselves. INFERENCE: We can easily infer from the above given graph and data that as expected nd as in all other industries that existing users are always the biggest influence on the final decision and it’s the same in the DTH industry, Dealers are also big influence on the final decision followed by family and ourselves. †¢ TABLE 5. 8 ARE YOU SATISFIED WITH YOUR DTH SERVICE ? |Yes |129 | |No |21 | GRAPH 5. 8 [pic] ANALYSIS: We can analyze that 86% of people using DTH services are satisfied with the services and only 14% people are dissatisfied. INFERENCE: We can easily infer from the above given data and graph that most of the people, as expected are pretty much satisfied with the DTH services, which provides so many added features with crystal clear picture quality. One more important thing that can be inferred is there are 14% people who are not satisfied with the DTH services, which should bother all the DTH players in the industry. †¢ TABLE 5. 9 IF DISSATISFIED,THEN WHAT IS THE REASON FOR DISSATISFACTION ? Poor Customer Service |8 | |Poor Picture Quality |2 | |Poor Signal Strength |3 | |Costlier than Expected |8 | GRAPH 5. 9 ANALYSIS: Now, we can analyze that out of 14% dissatisfied customers,38% people’s reason of dissatisfaction is Poor Customer Service and an eaqual no. people think that it costlier than expected followed by 15% with Poor Signal Strength and 9% with Poor Picture quality. INFERENCE: We can easily infer that first of all there are very little dissatisfied customers and the major reason for dissatisfied customer’s are either Poor Customer Service or the Monthly rentals are higher than perceived or expected. Very small amount of people blames it on Poor Signal Strength followed by Poor Picture Quality. FINDINGS FOLLOWING ARE THE FINDINGS OF THE REPORT 1. Most of the users of DTH services today have migrated from the local cable operators in comparison with the viewers of Doordarshan network. So therefore this can viewed step of Doordarshan network viewers to local cable operators. . Initially before using the DTH service the perception of it was that of something that High monthly rentals and that comes with High initial cost. Many people also thought that as it is a satellite network, therefore there would be a lot of signal problems, with few of them having doubtful perceptions about its Customer service. 3. The major reason that led to people switching fr om their previous services to DTH was Poor picture quality, Poor service and lack of interactive services (in the same order), which had an obvious solution in the DTH services. . It was found out that the prospective customers searched for information on DTH mainly from the internet and the dealers with equal no. of respondents going for them, wherein friends are also a good source of information. Newspapers no more are hot in information search in the DTH industry. 5. The most important parameter that the customers used to evaluate all the available DTH options was that it should have the best picture quality and then came the good Reputation and interactive services with the brand. Price was not of that importance as the industry itself is gripped in price-war. 6. This was an interesting but an unexpected finding. Although almost all the DTH players have roped in big celebrities to endorse their brand, still people gave this idea a thumbs down and said it did not affect their decision. 7. The biggest influence on the final purchase decision was found out to be the existing users of the service with more than half of the respondents going for it followed by the dealers, then family members and then the respondents themselves. 8. Talking about the post purchase behavior, a major chunk of population that was surveyed was pretty satisfied with the DTH service (86% of them) and will very much carry on with the DTH, wherein 14% of them showed dissatisfaction. 9. Now, the major reason of the dissatisfaction of the 14% dissatisfied customers were poor customer service and the fact that overall rent (different packages and different channels) was costlier than the expected. SUGGESTIONS FOLLOWING ARE THE SUGGESTIONS BASED ON THE REASEARCH OBJECTIVES AND FINDINGS OF THE SURVEY : †¢ Although the companies are targeting the complete set of television iewers across the country, but they should make extra efforts in specifically targeting the rurals whose only source of entertainment is Doordarshan channels only by customizing channel packages that suits their taste and their pockets as well. Catch them before they take the local cable operator’s route to reach DTH. †¢ Erase the prospective customerâ€⠄¢s perception of DTH services requiring High Initial & High monthle costs and also that as it is a satellite network then it will always have signal problems. Reach the prospects and tell them that these are wrong perceptions and tell the advantages. The Companies should keep on striving for better picture quality, better customer service, and more and more of interactive services because these are the reasons and problems why the customers have migrated from local cable operators (LCO). †¢ Now it was found out that the Dealers and the internet were the hottest zones for information search on DTH by the prospective customers. So, therefore the company’s should, for internet push in all the information regarding their product and service and also tell the prospects about the advantage of their services over the competitors. Evaluation of alternatives by the customers are one of the most important stage for the company and the findings point out that in choosing a DTH ser vice, the customer focuses mainly on the Picture Quality and the Interactive services provided by the company so these things should be provided best by the company to the customers. One more important point is although the DTH industry is gripped by price-war, the customers are willing to pay a little more if they get a better picture quality, more interactive services and better customer service. This was an interesting but an unexpected finding that although all the major DTH players in the country have roped in big celebrities to endorse their brand, but almost 78% of the respondents have rejected this idea and said that celebrity endorsements have no impact on their decision. So, therefore the companies should concentrate on ideas to effectively communicate their message to the final consumer rather than celebrities to convey the message, which in turn would save lots of money given to celebrities as brand ambassador. Now just before buying a product or service the customer nee ds to b pushed in his or her decision and the results have found out that the biggest influence as far as DTH services are concerned are The existing users and the Dealers. So, therefore in order to take care of the influence of existing customers the company has to provide the best of services to them in order to win the Word Of Mouth and to take care of Dealer’s influence the company should have trained sales personnel at the dealer counters. Although, the major TV viewing population are pretty satisfied with DTH services, there are few which are not satisfied and the major reason for their dissatisfaction are poor customer service and costlier monthly charges than expected. To take of the first reason the companies should understand the importance of customer service as a tool to increase sales and take care of the customer service and to take care of the second reason the companies should make the packages simpler and also a little economical. Above mentioned are some of the suggestions for the DTH industry as a whole and for the DTH players in industry based on the Objectives of the research and the Findings of the survey & research which could increase the performance and sales for the companies. The above suggestions have come after an extensive study of the â€Å"CONSUMER BUYING BEHAVIOR† in the Indian DTH industry. CONCLUSION After extensively working on the buying behavior and the perception of the consumers in the Indian DTH industry, I came to know how important it is to understand and understand it to perfection, the buying behavior of the consumers as to how he behaves right from the point he recognizes a problem in his/her previous product or service, like in this case it was mainly the local cable operates. The companies here has to follow the customer from there on to the last step of post-purchase behavior which helps companies to retain the existing customers and win the new customers. The questionnaire that I prepared was a journey through the entire process of consumer’s perception and their buying behavior for DTH services. As it was directed at the current users, it was very fulfilling to understand what the current users of this service felt at each stage of the process and as a result of this survey’s analysis and inference from the table and graph, there were some interesting and important findings which in turn gave way to some of very important suggestions that can be of great help to current DTH players in the Indian industry to improve their sales and efficiency. To conclude, it was an experience that taught me a lot of things from understanding the in and outs of the Indian DTH industry, understanding the buying behavior of consumers, insights of market research, ways to efficiently and effectively interact with the respondents, to analyze and infer important information from the table and the graph. ———————– [pic]

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